The Anti-Watch Collection

Luxury stripped of ceremony. These are watches that mock convention while out-engineering it; crafted with obsessive precision, worn by people who don’t need validation from Geneva.

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A Glimpse Before the Madness

The Creamy Patina watch collection - finally unboxed from myth. This is your first look at the Anti-Watch in motion before it hits Kickstarter. Precision, irreverence, and a hint of chaos, captured in steel.

The anti-luxury watch collection

Crumpled dials. Hand-drawn hands. Swiss automatic chaos.

Every dial looks like it’s been sketched, smudged, and crumpled by hand — because it has. Even the hands twist and tick like they were scribbled by a half-mad illustrator.

But behind the visual mischief? Top-tier Swiss automatic movements — the same ones used by brands charging ten times more.

This is not a homage. This is heresy.

Launching soon. Join us. Watch the watch world panic.

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The Hank

The Hank

The Slowmeister

The Slowmeister

The Brittany

The Brittany

Where it all began.

They told us we couldn’t shrink a mechanical watch. So we did. Then made it wearable on your wrist.

Explore the Cufflinks