The anti-luxury watch collection
Crumpled dials. Hand-drawn hands. Swiss automatic chaos.
Every dial looks like it’s been sketched, smudged, and crumpled by hand — because it has. Even the hands twist and tick like they were scribbled by a half-mad illustrator.
But behind the visual mischief? Top-tier Swiss automatic movements — the same ones used by brands charging ten times more.
This is not a homage. This is heresy.
Launching soon. Join us. Watch the watch world panic.
Where it all began.
They told us we couldn’t shrink a mechanical watch. So we did. Then made it wearable on your wrist.