End of year posts usually involve a lot of gratitude, a lot of adjectives, and a quiet insistence that everything happened exactly as planned.
This isn’t that.
Watch culture is kinda bullsh*t at the moment.
We all know those people, the ones that we don't quite know what they do, but insist on showing off their mysteriously acquired branded watch, with their mysteriously acquired supercar on their nauseating instagram or through flooding watch forums. As if the world revolved around them, and each hype watch they get fulfils the external validation they crave.
Our timepieces are not for them.
Non0NonOoOn0o
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A Brief Reminder of Where We’re Standing
We’re working on our full-sized watches, as well as some more miniature marvels, as well as starting another multi-year process that will be melding our mechanical watches with the cutting edge of tech. Serious.
We’re trying to do this without being cynical at the incumbents however, who continue to make life as difficult as possible.
We know that none of this is news. We’ve written about it openly, clumsily, and without pretending everything is “under NDA.” This was never a magician’s trick. No curtain. No smoke. No ta-da, motherf*cker.
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So Where Does That Leave Us?
Here we are, at the end of the year, standing in a strange but deliberate place.
The cufflinks are still very much part of the story. They’re not leftovers. They’re not a footnote. They’re the most distilled version of the idea: real mechanics, no reverence, zero permission-seeking.
And the watches? You already know. We’ve talked about them. We’ll keep talking about them. Slowly. Improperly. Probably at the wrong f*cking time.
If this were about hype, we’d be shouting by now.
It isn’t.
All the best for 2026 - we really appreciate that you've joined us for the ride.
— Creamy Patina
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