Entry No. 3 - Movement Crisis Edition

You’d think choosing a movement would be easy. Pick something that ticks, doesn’t explode, and ideally impresses someone on Reddit. But no. It’s been like auditioning therapists—some listen, some refuse to even look at you.

We miss Seiko.

Seiko let us commit mechanical crimes. They happily modified movements so we could create the smallest mechanical calendar watch in history. They were basically the engineering version of, “Yeah, sure, I’ll help you move house again.” We salute you, Japan.

Now enter Switzerland.

Swiss manufacturers talk to us like we’re applying to borrow their national gold reserves.

Tiny changes? Absolutely not.

Customisation? Please stop speaking.

Collaboration? Only if we fax them in Latin.

But unfortunately… we want them.

Their movements are beautiful—scary accurate, shiny, prestigious, and guaranteed to make someone whisper “ooh” when they flip the watch over. And that’s where it hurts.

Because a Swiss movement means our watches go from:

≈ £400–£600 → about £1000,

and chronographs could push ≈ £1500.

Which places us dangerously close to brands that sell steel like it’s made from moon dust.

We’ve always wanted to avoid becoming That Brand™—the kind that insists the price is justified because the rotor was polished near a lake.

So:

Do we keep things fun, accessible, and delightfully chaotic with Japanese movements…

or sell Swiss-powered wrist jewellery and pretend we suddenly became grown-ups?

Your comment decides our fate.

So tell us—

Do you want:

A) Reasonably priced, rebellious fun?

or

B) Horological prestige with a small financial sting?

Inform us below.

Because clearly, we cannot be trusted to decide on our own.